Super Team

Our Academic Partners

At My Sustainable Canada we consider ourselves practitioners. As practitioners, MSC actively brings current research gaps and questions to the academic community. By collaborating with academics, we can pool skills, knowledge and experience to carry out innovative research projects that address the barriers and opportunities to socially and environmentally conscious purchasing. We recognize that the nature of academic research comes with undetermined outcomes and are willing to engage in critical enquiry. These partnerships nurture our critical thinking, hold us accountable to rigorous methodologies, and push our work to the forefront of current research in sustainability.

From project inception through to research, analysis and reporting, the academics highlighted in this section have collaborated on a range of MSC projects. These academic-practitioner collaborations have generated new knowledge through the exploration of research questions, such as:

  • What is a sustainable product?
  • How do consumers identify sustainable products?
  • How do we encourage consumers to purchase more sustainably?

 

From project inception through to research, analysis and reporting, the academics listed below have collaborated on a range of MSC projects.

 

"Working with a partner organization like My Sustainable Canada allows me to get the research done and turn the results into reports or academic papers/articles in a lot shorter period of time then I would be otherwise able to on my own. " Jennifer Lynes, PhD (Director, Environment and Business at the School of Environment, Enterprise and Development – University of Waterloo) – February, 2012

"In working with My Sustainable Canada they take on most of the leg-work and I can bring in my expertise in terms of how to design a study. By working with a community partner, I know that the research results will easily go out into the community and are being used, rather than sitting on a shelf and we hope somebody by luck will find the results." Manuel Riemer, PhD (Director, Community, Environment and Justice Research Group at Wilfrid Laurier University) – April 2012 



Dr. Katherine White, University of British Columbia (Sauder School of Business)

KatherineKate White is an associate professor within the Sauder School of Business (Marketing Division). Kate is working with My Sustainable Canada on the project: Are Consumers Protected by Retail Choice Editing?

Kate's research interests include:

  • Social influence
  • Social marketing
  • Sustainability
  • Prosocial Consumption
  • Corporate Social Responsibility
 
Dr. Jane Lister, University of British Columbia (Liu Institute for Global Studies)

Jane Eco-B Photo (400x394)Jane Lister is a Senior Research Fellow at the Liu Institute for Global Issues. Jane is working with My Sustainable Canada on the project: Are Consumers Protected by Retail Choice Editing?

Jane's research interests include:

  • Corporate Social Responsibility
  • Environmental policy
  • Brand Retail Sustainable Supply Chain Management

 

 

 
Dr. Jean Andrey, University of Waterloo

Jean Andrey is a professor in the Department of Geography & Environmental Management at the University of Waterloo.  Jean is working with My Sustainable Canada on the Tracking Driver Behaviour and Fuel Consumption Among Ski Resort Fleets project.

Jean’s research interests include: 

  • Weather-Transportation Studies 
  • Risk and Safety
  • Sustainable Communities
 
Dr. Alison Blay-Palmer, Wilfrid Laurier University

Alison is an assistant professor at Wilfrid Laurier University in Waterloo, Ontario and she works with My Sustainable Canada on the ‘Local Food in Hospitals’ project.

Alison’s research interests include: 

  • Sustainable communities
  • Sustainable food systems
  • Healthy food systems report card
  • Local food
  • Local economic development
 
Dr. Vinay Kanetkar, University of Guelph

Vinay Kanetkar is an associate professor at the University of Guelph who is working with My Sustainable Canada on the Local Food in Hospitals project

Vinay’s research interests include:

  • Market Response Models 
  • Forecasting 
  • Market Research
  • Conjoint Analysis
  • Marketing Channels and Pricing
  • Managing and Measuring Price Responsiveness
  • Marketing and Operations Management Interface 
 
Dr. Jack Luskin, University of Massachusetts Lowell

Jack was the Senior Associate Director of the Toxics Use Reduction Institute at the University of Massachusetts Lowell from 1989-2010. In January, 2010, Jack retired from the Institute and is working with My Sustainable Canada on projects involving Toxics Use Reduction Strategies. For almost 15 years he has facilitated the UN “National Cleaner Production Centers Programme ” Annual Directors’ Meeting. Jack is a founding member of the North America Sustainable Consumption Alliance, and on the advisory council for the Greater Boston Sustainable Business Network.

Jack’s Research Interests include:

  • Greening Supply Chains through Toxic Use Reduction
  • Sustainable Consumption and Production
  • Organizational Culture and Change for Sustainability
  • Sustainable Hospitality and Tourism
  • Learning Faciitiation
 
Dr. Jennifer Lynes, University of Waterloo

Jennifer Lynes is an assistant professor at the University of Waterloo.  My Sustainable Canada is currently investigating opportunities to collaborate with Jennifer on research projects involving how retailers communicate the sustainability of their products and services at the point of purchase.

Jennifer’s research interests include:

  • Marketing, including social marketing, community-based social marketing and green marketing 
  • Residential energy conservation behaviour
  • Engaging youth in environmental issues
  • Green/social entrepreneurship and innovation
  • Green buildings and campus sustainability
  • Motivations for corporate environmental commitment
 
Dr. Paulette Padanyi, University of Guelph

Dr. Paulette Padanyi Paulette Padanyi is an associate professor at the University of Guelph who is working with My Sustainable Canada on the ‘How Do Consumers Identify Sustainable Products and Services?’ project as well as the ‘Local Food in Hospitals’ project.

Paulette’s research interests include:

  • Market orientation and strategic marketing planning in the nonprofit sector
  • Volunteerism
  • Sustainable purchasing behaviour
 
Dr. Manuel Riemer, Wilfrid Laurier University

ReimerManuel Riemer is an assistant professor in the Psychology faculty of Wilfrid Laurier University in Waterloo, Ontario. Manuel leads the Community, Environment, and Justice Research Group at Wilfrid Laurier University. He is also a co-founder and scientific advisor of Sustainable Societies Consulting Group (http://www.sscg.org/), a carbon-neutral social enterprise which supports community-based social marketing and other environmental initiatives with research and evaluation support. Through Manuel’s Community Service Learning Undergraduate Class Project, My Sustainable Canada is receiving assistance on the development of behaviour change campaigns involving sustainable consumption and consumer activism.

Manuel’s research interests include:

  • Community-based change for the promotion of environmentally sustainable behaviours
  • Networks and collaboration
  • Change within complex social systems
  • Evaluation, implementation, and sustainability of social and environmental programs

 

 
Dr. Wesley Schultz, California State University

Wesley Schultz is a professor of psychology at California State University. Wesley is currently working with My Sustainable Canada on the‘ How Do Consumers Identify Sustainable Products and Services?’ project.

Wesley’s research interests include:

  • Social cognitive processes, individual differences in social cognition, and social influence
  • Environmental attitudes
  • Normative social influence
  • Cross-cultural research on the relationship between culture, attitudes, and behavior