In collaboration with researchers from the University of Waterloo and Wilfrid Laurier University, My Sustainable Canada trained and deployed mystery shoppers into 38 retail stores in southern Ontario. The mystery shoppers made observations in the following areas:
A. The presence of green messaging throughout the retail environment as well as the presence of marketing strategies to promote environmentally preferable products.
B. How (and if) retail stores use various promotional practices to showcase the environmental performance features of televisions and washing machines.
C. How (and if) sales associates present information about the environmental performance features of televisions and washing machines to theirThis included evaluating the sales associate knowledge and use of ENERGY STAR information when assisting customers.
Featured in this video is Dr. Jennifer Lynes (Director, Environment and Business) at the School of Environment, Enterprise and Development, University of Waterloo.
Enhancing the Green Shopping Experience